Why Indian OPD Prescription Data Is Missing Link in Pharma Commercial Analytics
TL;DR Millions of outpatient consultations take place across India every day. The overwhelming majority happen in private clinics, written on […]
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TL;DR Millions of outpatient consultations take place across India every day. The overwhelming majority happen in private clinics, written on […]
TL;DR Walk into almost any busy OPD clinic in India—a general physician in Jaipur, a pediatrician in Pune, or a
TL;DR A pharma brand manager once described her team’s market intelligence setup as “a very expensive rear-view mirror.” She had
TL;DR You have 60 to 80 patients today. You are writing prescriptions the same way you have for 15 years.
TL;DR There is a specific kind of frustration that every clinic owner knows. A patient walks in for a follow-up.
TL;DR: Most Indian doctors already know what the problem is. Files go missing. Patients retell their history at every visit.
TL;DR Walk into any busy OPD in India on a Monday morning. There are 60 patients waiting, the phone keeps
TL;DR In a busy OPD, every minute counts. Patients are waiting. Consultations are fast. And prescriptions are hastily written
TL;DR This has been experienced by most doctors in India at least once.A pharmacist calls back and says,“Doctor, what is
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